OrthoXel Welcomes New U.S. Team Members
Orthoxel are delighted to announce the appointment of two vastly experienced individuals, with highly specialised backgrounds in orthopaedic sales in the United States. Michael Murphy has come onboard as our U.S. Business Development/Sales Manager, while Greg West joins as our U.S. Director of Clinical Training. Both individuals will be pivotal to our continued expansion across the U.S., focusing initially on the mid-west region.
Michael is a business leader, entrepreneur, distributor, and surgical sales professional with decades of experience providing innovative solutions to physicians, hospitals, and surgery centres which advance the quality, affordability, and accessibility of surgical orthopaedic care. Michael has held sales positions with industry leading companies including DePuy-Synthes and Wright Medical. He has earned a reputation for excellence with orthopaedic surgeons, OR staff, hospital and surgery centre leadership, and is a consummate professional.
As U.S. Business Development & Sales Manager, Michael is responsible for achieving our commercial objectives in the U.S. marketplace, promoting our revolutionary fracture fixation technology to orthopaedic surgeons. Michael is responsible for recruiting talented distributors and sales professionals and supporting their efforts at promoting our products to Key Opinion Leaders. Michael will work with talented individuals within the industry promoting strategic partnerships, product strategy/development, distribution, and progress toward the goal of OrthoXel contributing substantial advancements to the quality of orthopaedic care, while strengthening the relationships between patients, providers, and the healthcare facilities they trust.
Greg West joined OrthoXel in January 2023 as our new U.S. Director of Clinical Training. Greg grew up in the US “Heartland” in the state of Iowa. He initially trained and worked in the Chicago area as an Orthopaedic Physicians’ Assistant for seven years before returning to studies in 1995 and completing an additional degree in Business Management. He followed this with several sales roles with Don Joy, Wright Medical and Acumed, before transitioning to clinical specialist roles at Acumed and Integra Lifesciences.
Greg brings a wealth of knowledge in orthopaedics as well as first-hand experience working in surgery. He is excited to share his passion for the industry in his new role at OrthoXel. Greg will be responsible for training our distributors’ sales reps, orthopaedic surgeons and theatre nurses to ensure optimal performance. Greg works closely with our Engineering and Quality Teams in Cork on the development and continual improvement of our product portfolio.